Tuesday, March 6, 2012
Posted by John S. Wilson at 11:45 AM
Yes, I’m fully aware that Rush Limbaugh’s vitriolic and misogynistic comments have sparked a firestorm that has morphed into a full-on boycott. As of this writing, 15 advertisers have called it quits, and those who remain have few options — all of which are uncomfortable, and have the potential to affect the bottom line in one way or another. So which option should a company choose?
Should Advertisers Stay or Go?
It’s clear that if a company stays with Limbaugh, the negative press will continue and could lead to lower sales. No company can ever afford to embrace bad PR — especially if it’s due to something unrelated to their practices or products — particularly when the negative reaction is due to where they have chosen to advertise, a decision that is intended to create a positive consumer impression. On the other hand — and this is less spoken of — companies that quit advertising on Limbaugh’s show are almost certainly losing an opportunity to connect with Limbaugh’s estimated 15-20 million weekly listeners. (Admittedly, there are other shows and methods in which to reach this consumer segment.)
Read more here: http://www.mediaite.com/online/are-advertisers-making-the-right-choice-by-leaving-rush-limbaugh/